Sales and Marketing Forum

Edu-Marketing with Webinars / White Papers

Edu-Marketing is fast becoming the next big wave of Permission Based Marketing. White Papers and Webinars are a leadining medium for getting effective mesages out to your target market. I will be placing a few links to sites which have been sending me good White Papers as they become available. We will also place a directory of the better White Papers on our own site for download http://www.bb2e.net/Resources.php.  Another great site for Webinar series on Internet Channels is Channel Advisor - http://www.channeladvisor.com/webinars/default.asp

Making Sense of Marketing ROI

A good (and short) article on Marketing ROI was recently brought to my attention. Direct Marketing News-  Making Sense of Marketing ROI  Sales and Marketing ROI is not as simple as I presented in my 3/15/06 posting.  Although some people want a direct to the point answer. ( Which I have available for them.) This article does the topic more justice and still restricts it to less that the treatises that it deserves.

Internet Sales/Marketing ROI

I have often been asked "How much emphasis/resources/dollars should I place on my internet marketing activities."  The fuzzy answer is "It depends". A more direct answer could be "Based on our experience you should initially spending estimated 25% of your projected return for that year. We have found that most of our clients experience a 4x ROI on the initial internet investment inside of a year."  That also depends on a client following a defined proven process which leads to these results....

Favorite Marketing Links

Some of our favorite links in the Marketing catagory which might be of value -

• www.marketingsherpa.com   PracticalMarketing Know How and Case Studies
• www.btobonline.com   Magazine for Marketing Strategists
• www.bb2e.com   BB2e.com our own site with significant web resources

Welcome to the Sales and Marketing Forum

This is a web log which we hope will become a resource for sales and marketing friends and professionals.  My name is Barrett Blank. I am the President of BB2e.com  My partners and I have a goal for this firm to be a significant force in the fields of integrated marketing and sales.

5 years ago we came together as tenured marketing and sales professionals in the midst of the craziest market conditions known in the technology industry.  We built the firm on the basis of sound sales and marketing principles learned over many years in both Fortune 50 and entrepreneurial ventures.  Our success has not come from any silver bullets other than experience, best practices, industry knowledge, creativity and a passion for our own client's success.

We look forward to sharing our ideas, learning and growing together!