Is raising capital so different from sales / business development?

Does developing a qualified pipeline of prospective funders differ
greatly from developing a qualified pipeline of prospective customers?

Granted there are different profiles, needs, methods of access and pricing. However, these are still the same 4 Ps an effective marketing / sales operation manages daily. A firm would have to address these very same issues if they were moving to a different product / service or territory.

In fact, the opposite may also be true - the more sales people saw business development as capital raising the more diligent they would be towards partnering with the most appropriate customers to grow their business.

In sales, we often say that it is easier to get new sales from existing customers than to attract new customers. Thus, it is also true that to attract capital it is easier to access people who you know and trust you, your services i.e. customers to become investors. We should all start with the premise that all qualified customers also have the potential to be investors.

This joint approach to raising capital and sales / business development may be the most sustainable strategy to meeting both goals.

For more information on targeting the right service for the right market please contact us or visit www.bb2e.com or info@bb2e.com

Comments

[Nevin]

We have opened Vtring.com, what kind of marketing strategy should be adobted, any ideas???

[Bechi]

There are two important aspects are discussed in this Informative post,
CLIENTS AND THE FINANCER'S.
Both the parties are one of the most important for the business itself because business cant go long without these two pillars on which the building of business is standing,
I think maintaining the balance between these two,can beneficial for the company in the short and long run