Prudent spending may be the answer to new sales!

Our most recent post discussed cutting marketing and sales expenses with a surgical approach that targets fat rather than muscle and scrutinizes these expenses based on a return-on-investment (ROI) approach.

 

However, effective spending should also be seriously considered where it makes most sense when positively affecting revenues, reducing costs of marketing/sales while maintaining or increasing overall program effectiveness.

 

While this advise may fly in the face of today' tougher economic times, an economic slowdown may squeeze a company’s bottom line, but the cause generally can be traced to the top line of the financial statement, i.e., lower revenues.  As a company cuts expenditures to preserve the bottom line, it diminishes its resources. These diminished resources lead to further revenue declines. 

 

Appropriately allocated resources is the goal.  Any new expense on a tool or approach which can help with the better or more appropriate allocation of sales and marketing resources to their highest utilization is a fiduciary responsibility of the firm.

 

Please review additional articles on CRM, Internet Marketing and Marketing ROI at www.bb2e.net/resource.htm

Comments

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