Marketing in a Google World

A number of new tools/techniques have evolved for effectively marketing in this so-called Google era.

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The Google era requires a different mind-set. No longer is the focus on getting your message in front of as many eyeballs as possible. Now marketers need to focus on targeted messages and message relevancy. Paid-search advertising is a leading cost-effective form of marketing because it allows marketers to place highly relevant messages in front of a target audience at the exact moment they express interest in a particular product or service.

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However, these tactics are useless if you can't properly measure the results. Tools and techniques which integrated Google AdWords search-marketing campaigns with CRM are the new approach. This enables us to understand the source of all inbound Google AdWords leads. Once those leads are pulled from a web site into a CRM, they are tracked through the pipeline, funnel, sales cycle, from keyword to close. By integrating CRM with Google AdWords, a clear picture of ROI is achieved.  You don't have to guess what campaigns and keywords are delivering new business. You know!

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Please review additional articles on CRM, Internet Marketing and Marketing ROI at http://www.bb2e.com/resources.html

Comments

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